Aedric's Blog

Tag: writing

  • The Rule of Three: Why the Most Memorable and Persuasive Messages Come in Threes

    Veni, vidi, vici.

    Life, liberty, and the pursuit of happiness.

    Government of the people, by the people, for the people.

    From ancient Roman conquerors to the foundational documents of American democracy, the most powerful and enduring messages are structured in threes. This is not an accident, but rather a fundamental principle of human psychology and communication. For political operatives, consultants, and advocacy professionals, mastering the Rule of Three is a critical tool for crafting messages that are persuasive, memorable, and strategically sound.

    Why Our Brains Love Threes

    The human brain is a pattern-recognition machine. It’s constantly searching for structure and meaning in the world around it. The number three is the smallest number of elements required to create a pattern, making it uniquely satisfying to our minds.

    • One element is a point, an isolated fact.
    • Two elements create a comparison or an opposition.
    • Three elements create a rhythm, a progression, and a sense of completeness.

    Think of it like a simple story structure: a beginning, a middle, and an end. This triadic structure feels whole and balanced, making the information easier to process, retain, and recall. In the high-stakes, low-attention-span world of communications, this cognitive shortcut is a powerful advantage. A message structured in threes is more likely to cut through the noise and stick in the mind of a voter, a stakeholder, or a journalist.

    The Rule of Three in Action: A Strategic Framework

    The Rule of Three can be applied to nearly every aspect of strategic communications. It provides a simple yet robust framework for ensuring your messaging is disciplined and effective.

    • Core Message Pillars: Your entire campaign or organization should be built on three core pillars. For example: A Stronger Economy, Safer Communities, and Better Schools. This trio is easy for a candidate to remember and repeat, and simple enough for voters to absorb. Every piece of content you produce should reinforce one or more of these pillars.
    • Speeches and Talking Points: When structuring a speech, break your argument into three key sections. When preparing a spokesperson for an interview, give them three main talking points to hit. This structure prevents rambling and ensures the most important messages are delivered, even under pressure. For instance: “Our plan accomplishes three things: it cuts taxes for working families, it reduces government waste, and it invests in our future.”
    • Persuasive Copy: When writing an email, a social media post, or an op-ed, use tricolons to add rhythm and emphasis. A sentence with three parallel parts feels more eloquent and persuasive. Compare “Our opponent’s plan is bad” to “Our opponent’s plan is reckless, irresponsible, and wrong for our country.” The second version is undeniably more powerful.

    Putting It Into Practice with Aedric

    In the chaos of a 24/7 news cycle, it’s easy for messaging to become reactive and inconsistent. A disciplined framework is essential.

    This is why the Rule of Three is a core part of Aedric’s design philosophy. Within the “Campaign Identity” engine, you can define your three core message pillars. The AI then uses this strategic framework as its guide, ensuring that every piece of generated content—from a tweet to a press release—is aligned with your foundational message. Aedric doesn’t just help you respond faster; it helps you respond smarter by enforcing the kind of message discipline that wins campaigns.

    Mastering the Rule of Three is about more than just good writing. It’s about understanding how people think. By structuring your communications around this simple, powerful principle, you can create messages that are not only heard but are also understood, remembered, and acted upon.

  • The Power of the Analogy

    We’ve all witnessed it. A brilliant policy expert, a master of their subject, stands before an audience to explain a critical issue—be it cap-and-trade, quantitative easing, or the intricacies of a new healthcare regulation. They are armed with data, precedent, and unassailable facts. And yet, within minutes, the audience’s eyes glaze over.

    This isn’t a failure of intellect, but a failure of translation. Experts often suffer from the “Curse of Knowledge,” a cognitive bias that makes it impossible to imagine what it’s like to not know something. The very facts and jargon that are the building blocks of their expertise become barriers to public persuasion.

    To bridge this chasm, the strategic communicator has no tool more powerful than the analogy. An analogy is a cognitive shortcut, a translator that bridges the gap between the complex and the commonplace. It works by piggybacking a new, abstract idea onto a familiar mental model the audience already understands, making your policy not just understandable, but intuitive.

    Why Analogies Work: The Science of Connection

    Our brains are not wired to process raw data dumps. They are wired for stories, patterns, and connections. An analogy succeeds because it leverages this fundamental wiring.

    When you say the national debt is like a household’s credit card, you are not asking the listener to learn a new concept. You are inviting them to apply their existing, deeply understood feelings about credit card debt—urgency, risk, the burden on future generations—to a larger, more abstract topic.

    It bypasses the need for analytical heavy lifting and creates an instant “aha!” moment. It makes the abstract feel concrete, the unfamiliar feel familiar.

    The Anatomy of a Powerful Analogy

    Not all analogies are created equal. A clumsy or confusing analogy can do more harm than good. A powerful one is a work of strategic simplicity.

    1. It Must Be Simple and Familiar.

    The known half of your comparison—the “vehicle” for your idea—must be universally understood by your audience. If your analogy requires its own lengthy explanation, it has already failed. The goal is to move from complexity to clarity, not to introduce a new source of confusion. When speaking to a general audience, draw from universal experiences: household finances, basic health, weather, construction, or sports.

    2. It Must Be Emotionally Resonant.

    The best analogies don’t just clarify; they motivate. They tap into shared feelings and values.

    • Describing a bloated budget as “leaky pipes” evokes a sense of preventable waste and urgency.
    • Framing an investment in education as “planting seeds for future growth” evokes feelings of hope, responsibility, and long-term thinking.
    • Calling for deregulation by saying we need to “get government out of the driver’s seat” taps into a desire for freedom and autonomy.

    3. It Must Be Structurally Sound (Without Being Perfect).

    Your analogy must hold up to a basic level of scrutiny. Its core logic should be sound and illustrate your main point accurately. However, do not over-engineer it. All analogies break down if pushed to their logical extremes. Its purpose is to illuminate a core principle, not to serve as a perfect, one-to-one model of your entire policy.

    A Playbook for Crafting Your Own Analogies

    1. Isolate the Core Principle. Before you can find a comparison, you must know what you are comparing. Boil your complex policy down to a single, essential concept. What is the absolute heart of the idea you are trying to convey? (e.g., “This program creates a financial cushion to protect against future emergencies.”)
    2. Brainstorm Familiar Domains. With your core principle in hand, brainstorm common areas of life that it could map onto.
      • Household Finances: Is your policy like a rainy-day fund, a mortgage, a balanced checkbook, or an investment portfolio?
      • Building & Construction: Is it a solid foundation, a blueprint for the future, a safety net, or a bridge to opportunity?
      • Health & Body: Is it an immune system for the economy, a booster shot, or a preventative health screening?
      • Journeys & Nature: Is it a roadmap to recovery, weathering a storm, or clearing a path?
    3. Test and Refine. Workshop your best ideas with non-experts. Pitch the analogy and watch their faces. Does it click instantly? Or does it raise more questions? If they start picking apart the analogy itself (“But a rainy-day fund doesn’t earn interest in the same way…”), it may be too complicated. The right analogy ends the conversation on that point and allows you to move forward.

    A powerful analogy is a strategic choice. It’s an act of empathy, an acknowledgment that it’s your job to make your ideas accessible. Don’t just present your data and expect your audience to do the hard work. Give them a story, a comparison, a mental hook they can grasp, remember, and, most importantly, repeat.

  • Beyond the Stump Speech, and Crafting a Cohesive Narrative Arc for an Entire Initiative

    Every seasoned communications professional knows the stump speech. It’s the polished, road-tested set of talking points delivered with practiced consistency. It is essential. It is also, by itself, insufficient.

    A stump speech is a single chapter. An entire campaign, a major legislative push, or a year-long advocacy initiative requires a full story. Many initiatives fail not because their individual messages are weak, but because those messages are isolated episodes in a disconnected series. The audience never grasps the overarching plot.

    To move from episodic messaging to sustained impact, you must think like a storyteller. You need to design a cohesive narrative arc—a strategic blueprint that connects every communication over time, giving each press release, social media post, and public appearance a deliberate role in a larger, unfolding drama.

    The Three-Act Structure of a Strategic Initiative

    The most powerful stories, from ancient myths to modern blockbusters, follow a simple three-act structure. We can apply this same framework to strategic communications to provide clarity, build tension, and drive toward a satisfying conclusion.

    Act I: The Setup (The “Why”) This is the beginning of your initiative. The primary goal here is to establish the stakes and introduce the central conflict.

    • The World: What is the current state of affairs? What is the landscape your audience understands?
    • The Protagonist: Who is the hero of this story? Is it your candidate, your organization, or the community you represent?
    • The Inciting Incident: What event kicks off the action? This is the launch of your campaign, the introduction of a harmful bill you must fight, or the announcement of a bold new project.
    • The Core Question: You must pose a dramatic question that the rest of the narrative will answer. Will our community choose a path of innovation or be left behind? Can we pass this law before it’s too late?

    During Act I, all communications should focus on defining this core problem and establishing your protagonist as the one to solve it.

    Act II: The Confrontation (The “How”) This is the long, challenging middle of your story. Your protagonist will face a series of obstacles in pursuit of their goal. This is where you demonstrate resilience, competence, and commitment.

    • Rising Action: Each communication should show the protagonist actively working to resolve the conflict. This is where you roll out policy specifics, announce key endorsements, and share stories of community support.
    • Obstacles and Setbacks: Your opponent will launch attacks. The media will ask tough questions. A policy proposal might stall. These are not distractions; they are crucial plot points. Your response to these challenges reveals your protagonist’s character and strengthens the narrative.

    In Act II, your messages should not feel random. Each one is a scene that advances the plot, showing your protagonist’s struggle and growing strength.

    Act III: The Resolution (The “Now”) This is the climax and conclusion of your story. The narrative you have been building must now pay off.

    • The Climax: This is the moment of maximum stakes—Election Day, the final legislative vote, the campaign’s fundraising deadline. Your communications should build to this point, creating a sense of urgency and consequence.
    • The Resolution: The core question posed in Act I is finally answered. The election is won or lost. The bill is passed or defeated.
    • The New Beginning: The story ends by showing the audience what the world looks like after the resolution. It should reinforce the wisdom of the protagonist’s path and set the stage for the future.

    A Practical Framework for Building Your Arc

    1. Define Your Core Narrative Question. Before you launch, write down the single question your entire initiative is designed to answer. Every communication should, in some way, relate back to this question.
    2. Map Your Key “Plot Points.” Look at your timeline and identify the major, unavoidable events (a policy launch, a public debate, a key deadline). Treat these not as checklist items, but as key scenes in your story. Plan your messaging around them to build momentum.
    3. Assign a Narrative Purpose to Every Communication. Stop thinking in terms of tactics (“we need to send a tweet”). Start thinking in terms of story (“we need a communication that shows our protagonist overcoming their first obstacle”). This gives every action a strategic purpose within the arc.
    4. Maintain Thematic Consistency. Identify two or three core themes (e.g., “fairness,” “innovation,” “community strength”) that act as motifs in your story. Weaving these themes into all your communications, from speeches to social media, ties the entire narrative together.

    Great campaigns don’t just repeat messages; they tell a story. By architecting a narrative arc, you provide discipline for your team and a compelling reason for your audience to become invested in the outcome. You move from being a reactive manager of the message-of-the-day to becoming the author of a powerful, purposeful story.

  • The Art of the Op-Ed

    In an era of fleeting social media posts and fractured attention spans, the opinion editorial remains a uniquely powerful tool. A well-placed op-ed builds authority, shapes conversations, and commands the attention of policymakers and influencers.

    But that power comes with a high bar for quality. The most effective op-eds are pieces of strategic architecture, carefully designed to advance a single, powerful argument. Securing a placement in a high-profile outlet, in turn, demands a disciplined and professional approach to both the writing and the pitching process.

    This guide provides a step-by-step framework for moving from a raw concept to a published piece, covering the three critical stages: finding your argument, structuring your piece, and pitching for impact.

    Part 1: The Foundation – Finding Your Argument

    Before you write a single word, you need an idea worthy of the platform. A strong op-ed argument must pass three critical tests.

    1. It Must Be Timely. An op-ed cannot exist in a vacuum. It must connect to a live conversation happening now. This “news hook” is your point of entry. It could be a recent legislative vote, a new economic report, a cultural moment, or an anniversary. Your first sentence should answer the reader’s unspoken question: “Why am I reading this today?”

    2. It Must Have a Clear, Contrarian Angle. An op-ed’s primary purpose is to advance a specific argument. You must have a sharp, debatable point of view. If everyone already agrees with your take, your piece lacks the necessary tension. Ask yourself: What is the conventional wisdom on this topic, and how does my perspective challenge or enrich it?

    3. It Must Propose a Solution or a New Path. The most effective op-eds don’t just diagnose a problem; they offer a prescription. You don’t need a 10-point policy plan, but you must point toward a solution. This could be a specific action policymakers should take, a shift in public thinking, or a new way to frame the debate. It elevates your piece from simple commentary to constructive leadership.

    Part 2: The Architecture – Structuring Your Piece for Impac

    Once you have a strong argument, structure is everything. Editors and readers have little patience for rambling prose. Follow this classic, five-part structure to ensure your argument is clear, compelling, and professional.

    Step 1: The Lede (The Hook) You have about six seconds to grab your reader. Start with a compelling anecdote, a startling statistic, or a direct link to your news hook. Your lede must create immediate intrigue and establish the stakes of your argument.

    Step 2: The “Nut Graf” (The Thesis) This is the most important paragraph in your piece. Usually appearing second or third, it states your core argument directly and concisely. It is the “so what?” of your op-ed, telling the reader exactly what you are arguing and why it matters.

    Step 3: The Evidence (The Body) This is where you build your case. Dedicate each paragraph to a single, clear point that supports your thesis. A simple, powerful formula for each body paragraph is:

    • Make your point. State your supporting claim clearly.
    • Prove it. Back it up with a fact, a data point, an expert quote, or a real-world example.
    • Explain why it matters. Connect it back to your overall argument.

    Step 4: The “To Be Sure” Paragraph (Addressing Counterarguments) This is the mark of a sophisticated argument. Proactively acknowledge the primary counterargument to your position. By stating it fairly and then dismantling it, you demonstrate intellectual honesty and strengthen your own case by showing you’ve considered other points of view.

    Step 5: The Kicker (The Conclusion) A powerful conclusion moves the argument forward. Avoid the temptation to simply repeat your introduction. Instead, end with power: echo the lede, offer a memorable closing image, or finish with a clear and compelling call to action. Leave your reader with something to think about long after they’ve finished reading.

    Part 3: The Placement – Pitching for Impact

    A brilliant op-ed that no one reads is a wasted effort. Getting published requires a professional and strategic approach to pitching.

    Rule 1: Target the Right Publication. Don’t just aim for The Wall Street Journal. Is your argument more relevant to a local paper in a key political district? Does it speak to a niche but influential audience served by a trade publication? Match your argument to the outlet’s readership for a higher chance of success.

    Rule 2: Find the Right Editor. Avoid generic submission portals whenever possible. Do your research to find the name and email address of the op-ed editor, the commentary editor, or a relevant section editor. A personalized email is always more effective.

    Rule 3: Write the Perfect Pitch Email. Your pitch should be a model of clarity and professionalism.

    • Subject Line: Make it direct. “Op-Ed Submission: [Your Title or Core Argument]”
    • The Pitch: In the first two sentences, state your core argument and its news hook. The editor should know exactly what your piece is about immediately.
    • The Bio: In one sentence, explain why you are a credible authority on this topic. “As a former EPA regulator…” or “As a strategist who has advised…”
    • The Piece: Paste the full text of your op-ed (typically 650-800 words) into the body of the email. Do not use attachments, as editors are often wary of opening them.
    • The Close: End by noting that the piece is being offered exclusively to their publication. This is a critical, non-negotiable point of etiquette.

    An op-ed is a powerful vehicle for shaping public debate and cementing your status as a thought leader. By moving from a timely argument to a disciplined structure and a professional pitch, you can turn your expertise into influence.

  • How to Write Compelling Video Messages for a Digital Audience

    Video is the undisputed language of the modern internet. While a well-crafted op-ed can shape the thinking of the elite, a powerful two-minute video can move the masses. For political and advocacy professionals, mastering video is no longer optional; it is a core competency.

    Yet many organizations struggle to translate their message to the screen. A brilliant policy argument often becomes a flat, unengaging video because the team makes a fundamental error: they write a script for the eyes, not for the ears and the impatient scroll of a thumb.

    Writing for video is a distinct discipline. It demands brevity, conversational language, and a structure built around visual storytelling. This guide provides a practical framework for scripting compelling messages that capture attention and drive action.

    Part 1: The Foundation – Before You Type a Word

    The most common mistake in video production happens before the camera even rolls: a lack of strategic focus. A disciplined pre-writing process is essential.

    1. Define Your “One Thing”

    A short video can only accomplish one primary goal. Is it to explain a complex issue, drive signatures for a petition, introduce your principal’s personal story, or rebut a specific attack? Before you write a word, you must be able to complete this sentence: “After watching this video, I want the audience to think/feel/do ___________.” This singular focus will inform every choice you make.

    2. Know Your Audience and Platform

    Where will this video live? A script for a 30-second, vertical TikTok or Instagram Reel must be fast-paced and visually dynamic. A two-minute video for LinkedIn or X (Twitter) can be more substantive and conversational. A five-minute deep-dive for a YouTube channel or website allows for more nuance and detail. The platform dictates the length, tone, and audience expectation.

    3. Outline for the Eye and the Ear

    Video is a visual medium. As you outline your key talking points, simultaneously brainstorm the visuals that will accompany them. What B-roll footage will you use? What data will you show as a text overlay? What powerful image will appear as you make your most important point? A great video script is a blueprint for what the audience will both see and hear.

    Part 2: The Scripting Framework – Writing for the Spoken Word

    Once your strategy is set, you can begin writing. The goal is clarity and impact, not literary prose.

    Rule 1: The First Three Seconds are Everything

    You have no time to warm up. Your opening must immediately stop the scroll. Start with a direct question, a bold and surprising statement, or a visually arresting image. Don’t waste precious seconds on a title card or a slow fade-in. Hook them instantly.

    Rule 2: Write Like You Talk

    This is the golden rule of scripting. Use short sentences, simple words, and conversational language. Avoid jargon, acronyms, and complex clauses that are difficult to say and even harder to follow. The best practice is to read every line aloud. If it feels awkward to say, it will sound awkward on screen. Revise until it flows naturally.

    Rule 3: Use the “A-B-C” Structure

    For most short-form videos, this simple structure is incredibly effective:

    • A – Attention: Your powerful hook from Rule #1. Grab them in the first three seconds.
    • B – Body: Deliver your “One Thing.” Break your core message into two or three simple, digestible points. Keep it focused and clear.
    • C – Call to Action: This is non-negotiable. Tell the audience exactly what you want them to do next. “Visit our website,” “Sign the petition,” “Share this video,” “Join us.” Be direct and unambiguous.

    Rule 4: Script the Visuals

    A professional script is a two-column document. On the left, write the spoken words (the audio). On the right, describe the corresponding visuals (the video). This ensures your message is reinforced, not contradicted, by what the audience sees.

    AUDIO (What we hear)VIDEO (What we see)
    The price of groceries has gone up 15% this year. That’s not a statistic; that’s a family’s budget in crisis.Close up on a grocery receipt. Text overlay: “+15%”.
    Our plan puts money back in your pocket by…B-roll of a family at a kitchen table, looking relieved.

    Part 3: The Delivery – Setting Your Principal Up for Success

    A great script can be undone by a poor delivery. Prepare your speaker to connect through the lens.

    The Teleprompter is a Tool, Not a Crutch.

    A teleprompter should be used for key phrases and data points, but the delivery must feel conversational. Encourage your principal to internalize the message so they can speak to the camera, not just read from it.

    Energy is Non-Negotiable.

    The camera naturally drains about 20% of a person’s perceived energy. To appear natural and engaging on screen, the speaker must deliver the lines with slightly more energy and enthusiasm than they would in a normal conversation.

    A compelling video is not an accident. It is the product of a strategic, disciplined scripting process that prioritizes a single message, conversational language, and a clear call to action. By moving beyond the written page and scripting for the screen, you can create powerful messages that connect, persuade, and inspire.

  • Case Study: How to Turn an Opponent’s Attack into a Fundraising Opportunity

    In any competitive race, an opponent’s attack is inevitable. The standard playbook is to go on defense: issue a statement, correct the record, and hope to neutralize the damage. But the most sophisticated teams know that a well-handled attack isn’t just a threat to be neutralized; it’s an opportunity to be seized.

    This is a story of how one campaign used a disciplined rapid response workflow to not only defeat a negative narrative but to turn it into one of their most successful fundraising moments.

    The Situation: A Targeted Attack

    The “Sarah Jenkins for City Council” campaign was a grassroots effort focused on smart, sustainable community development. Her opponent, funded by large real estate developers, saw an opening.

    At 9:15 AM, a local news blog published an article titled, “Easton Slams Jenkins’ ‘Anti-Business’ Vote on Downtown Project.” The story framed Sarah’s pivotal vote against a controversial luxury condo development as proof that she was hostile to economic growth. The attack was designed to peel away moderate, pro-business voters.

    The Challenge: Speed and Strategy

    The campaign manager knew they had a small window to act before the “anti-business” narrative took hold. Their goal was twofold:

    1. Neutralize the Attack: Quickly reframe the vote not as anti-business, but as pro-community.
    2. Activate Their Base: Use the attack to energize their own supporters who had championed Sarah’s stance against the oversized development.

    The challenge was doing both, fast, with a small team.

    The Workflow: From Intelligence to Action with Aedric

    Instead of a chaotic flurry of emails, the campaign manager turned to their Aedric dashboard.

    • 9:16 AM: The attack article appears in their Local Feed. The manager immediately “Collects” it, saving it to their intelligence hub and categorizing it under their existing issue, “Sustainable Development.”
    • 9:17 AM: They click on the saved article and select the option to create a “Fundraising Email Draft.”
    • 9:18 AM: Aedric analyzes the article’s context and presents three potential content angles for the email:
      1. An angle focusing on the economic details of the vote.
      2. An angle highlighting the negative environmental impact of the proposed project.
      3. An angle framing the opponent’s attack as proof that he sides with powerful developers over local residents.
    • 9:19 AM: The manager selects Angle 3. It’s the most powerful narrative, turning the opponent’s attack into a clear story of “us vs. them.”
    • 9:20 AM: Aedric generates a high-quality email draft. It incorporates the campaign’s pre-set “Community Advocate” voice, reframes the vote as a courageous stand for the neighborhood, and seamlessly pivots to a powerful call to action.The draft included a key paragraph: “This attack isn’t a surprise. It’s what happens when you stand up to powerful special interests. Our opponent is funded by the very developers who wanted to change the face of our community. They’re attacking us because they know Sarah can’t be bought.”
    • 9:25 AM: After a quick polish and adding a donation link, the email is sent to their entire supporter list.

    The Result: A Record-Breaking Hour

    The response was immediate and overwhelming.

    The email not only armed their supporters with the right talking points to counter the attack online, but it also tapped into their passion. By framing the attack as a battle against powerful outside interests, the campaign gave their base a clear reason to fight back.

    In the first hour after the email was sent, the campaign had its single most successful hour of online fundraising to date. They had not only neutralized the attack but had capitalized on the energy it created, turning a potential crisis into a tangible strategic and financial victory. It was a masterclass in turning defense into offense.

  • The Aedric Workflow: From Breaking News to On-Message Tweet in 90 Seconds

    In modern communications, speed is a strategic advantage. The ability to react to a breaking news story with a sharp, on-message response before your competitors can even finish their first cup of coffee is what separates effective teams from the rest.

    But speed without discipline is just noise. The challenge is to be both fast and strategically sound.

    Traditionally, this has been a trade-off. A fast response was often sloppy, while a well-crafted one was too slow to matter. A professional rapid response platform is designed to eliminate this trade-off. Let’s walk through a real-world workflow, showing how you can go from seeing a breaking news story to publishing an on-message response in under 90 seconds.

    Seconds 0-15: The Trigger

    A new story breaks—a monthly jobs report is released, a new piece of legislation is announced, an industry trend piece is published. You don’t discover it by frantically refreshing a dozen websites. You see it instantly in your Aedric Issues Dashboard, a centralized hub monitoring the news feeds you care about.

    You immediately identify the article as relevant to one of your core campaign issues. The clock has started.

    Seconds 15-30: The Curation

    With a single click, you “Collect” the article. This action does two things simultaneously: it saves the article to your team’s permanent, searchable intelligence library, and it prepares it for action. You can instantly organize it under a specific category like ‘The Economy’ or ‘Local Infrastructure’, ensuring your intelligence remains structured and easy to find later. The context is captured.

    Seconds 30-60: The Creative Choice

    This is the most critical step, where speed meets creative direction. You click the “Create Post for X” button on the article you just saved.

    Instead of a blank text box, Aedric presents you with three distinct, AI-generated content angles based on the substance of the article. For a jobs report, you might see:

    1. Angle 1: A post focusing on how the rise in manufacturing jobs impacts our district.
    2. Angle 2: A post questioning the sustainability of the growth mentioned in the report.
    3. Angle 3: A post highlighting the report’s data on youth unemployment.

    You are not asking the AI to think for you. You are using it to instantly identify different potential narratives within the same source material. You, the human strategist, make the single most important decision: which story do we want to tell? You click on Angle 1.

    Seconds 60-90: The Final Polish

    Based on your chosen angle, Aedric instantly generates a high-quality, on-message draft. The draft is already infused with your organization’s pre-set voice and tone. It’s not a generic summary; it’s a targeted piece of communication focused on the specific narrative you selected.

    Your final job is to act as the editor-in-chief. You spend 20-30 seconds making minor edits, adding a final touch of human nuance, and ensuring it’s perfect. You copy the text and publish it.

    In the time it takes for most teams to finish their first internal email chain about the story, you have already executed a complete, strategically-sound response. This is how you win the news cycle.